Everyone has a story to tell.

The difference for many artists, authors and media personalities comes in having a talented team behind them who can help best communicate that story. Names like Amy Grant, Steven Curtis Chapman, Skillet, MercyMe, Chris Tomlin, Owl City, TobyMac, American Idol’s Mandisa, Chris August, Matthew West, Laura Story, David Crowder, The Bachelor's Tenley Molzahn, Britt Nicole, Jamie Grace, the Blue Like Jazz film, author and Fox News' Todd Starnes, the Love Worth Fighting For events with Kirk Cameron, authors Angie Smith and Ted Dekker, as well as books by Michael W. Smith and Casting Crowns' Mark Hall and more have relied upon the expertise of those at The Media Collective to do just that.

And they put their faith in the right people. This talented PR team has secured coverage for them in publications including Billboard, People, Entertainment Weekly, The New York Times, The Wall Street Journal, USA Today, The Los Angeles Times, CCM Magazine, R&R, Redbook, Ladies Home Journal, Good Housekeeping, SELF, Seventeen, Marie Claire, Parents, Shape, Today’s Christian Woman, Focus on the Family, Tiger Beat, POPSTAR! and Seventeen as well as spots on The Tonight Show, Good Morning America, NBC’s Today Show, Live! With Regis & Kelly, The View, Larry King Live, Late Night with Conan O’Brien, MSNBC, Fox News Channel, Fox & Friends, The CBS Early Show, and CNN’s Showbiz Tonight.



Helmed by 23-year public relations veteran Velvet Rousseau Kelm, The Media Collective was born in January 2003 when Kelm purchased The Resource Agency's music-based public relations division, a firm she has successfully headed since its inception in 2000. Kelm brings to this company her vast experience in P.R. and artist management and development, which has made her the first stop for many big names in Nashville and beyond.

With a strong team that includes P.R. veterans and rising talent, Kelm & Co. offer full service public relations services to their clients both inside and outside the music industry. As her resume proves, Kelm has been personally involved in the development of some of the music industry's top talent while branching out to offer authors and organizations the benefit of her years of expertise. The staff has long-term relationships in all areas of Christian media and continues to foster strong ties to mainstream outlets as well, offering a one stop shop for clients looking to reach a diverse group of media. Not content to take the usual route, The Media Collective has become known for their out-of-the box thinking, winning them raves from clients and media alike. Their commitment to finding new angles and pursue new outlets has made them a favorite among artists, allowing the company to handpick clients and projects they believe in. Their current roster is a testament to that philosophy, each client representing a relationship that goes behind mere promotion to a true belief in the work being done and the hearts behind those projects. You can reach Velvet at velvet@themcollective.com


Hailing from The Great Lakes state, Kirsten Grenier studied Public Relations & Advertising at Grand Valley State University. While at GVSU, she helped launch a student-run PR Firm through Public Relations Student Society of America (PRSSA) and was a leader on her campus ministry music team. With a love for music and a background in PR, she decided to combine the two and pursue a publicity career in the music industry. In 2009, Kirsten interned in the publicity department at Universal Music Group Nashville promoting a roster of country superstars including Sugarland, George Strait, Shania Twain, David Nail and Julianne Hough. After graduating, she went on to manage publicity for indie folk band, Doug Mains & The City Folk. In 2014, Kirsten joined The Media Collective as Publicist. She has worked with the team to promote The K-LOVE Fan Awards, Amy Grant, Michael W. Smith, Chris Tomlin and several other clients. You can reach her at kirsten@themcollective.com